Your Business and the Changing Seasons

The leaves are changing, the jackets and jeans are coming out of storage and the phones are starting to ring off the hook. Welcome to fall, the beginning of the holiday season, and the craziest time of year for many businesses. Myriad companies will enjoy record sales through December. The weather makes for a busy time in the plumbing, heating and cooling and contracting industries. The countdown to Christmas has everyone scrambling to purchase gifts from retailers and gift cards from restaurants. This is the time to be fully available to your customers or risk certain social media backlash.

This is also the time that calls for family dinners, holiday celebrations and weekend getaways. We all want to enjoy the extra revenue brought on by the fruits of our labor, but how do we also enjoy our family and friends during this spectacular time of year? How does one resolve both professional and personal urgency? You could hire an extra employee to be on call and watch the extra revenue slip through your fingers. You could spend time with your family by sacrificing excellent customer service, only being available during the hours of 9-5 and weekdays. Then watch as the customer complaints pile up and the referrals stop coming in.

Or you could try hiring an answering service this holiday season. Let the operators be available to your customers every moment of every day. Watch your sales and customer satisfaction go through the roof! And your spouse, grandmother and children won’t know what to do with all of the extra time they have with you.